Modix takes your privacy and the GDPR very seriously. You can view the Modix Privacy Policy below.
For our clients, we have created the
Modix Platform Privacy Notice.
We, Modix GmbH, headquartered in Koblenz, Germany (“Modix”), take the protection of your personal data seriously, including implementing all reasonable steps to comply with applicable data protection laws. The following explanation provides an overview of the information collected on this website, including information which may constitute your personal data.
Please read this policy carefully. By visiting our website you acknowledge and agree to the practices described in this Privacy Policy.
For the purposes of applicable data protection law, Modix is the controller of any personal data collected from you on this website.
Information collected automatically on this website
We collect and automatically store information in our Server Log Files, which we receive from your browser. This includes:
- Bowser type and version
- The operating system used
- Resolution and color depth settings
- Referral URL (the previous webpage visited, if applicable)
- Host name/IP address of the accessing computer
- Time and date of the server request
For more information about the technologies we use to automatically collect this kind of information, please refer to the “Cookies and related technology” section below.
Information you provide
In using our website, you may voluntarily provide personal data to us in the following ways:
- by filling in forms on our website (for example, our ‘Sign up for more information on Modix products‘ form); or
- by corresponding with us by phone, e-mail or otherwise using the contact details provided on our website.
Typically, the personal data you give us may include your name, address, e-mail address, phone number, and any personal details required to resolve your inquiry or complaint. You may also contact us via our website to apply for a job, and provide us with personal data relevant to your application (such as contact details, biography, career history, qualifications, resume / CV etc.).
Use of personal data
The following is an overview of our purposes for using your personal data. Please remember that additional information may be provided to you in a separate notice from time to time.
All processing (i.e. use) of your personal data is justified by a “lawful basis” for processing. In the majority of cases, processing will be justified on the basis that:
- you have consented to the processing (e.g. where you sign up for our newsletter);
- the processing is necessary for us to comply with a relevant legal obligation; or
- the processing is in our legitimate commercial interests, subject to your interests and fundamental rights (e.g. our use of analytics technologies as described below).
We use the personal data we collect to:
- improve our website and services generally;
- customize our website to users’ needs;
- correspond with users to resolve their queries or complaints;
- provide you with any services you request;
- send you marketing communications (i.e. our newsletter), where it is lawful for us to do so;
- consider your job application and contact you regarding that application.
Disclosure of personal data
Modix is part of a global group of companies, and from time to time it will be necessary to pass your information between our overseas offices and our affiliated businesses. We may also appoint third party service providers (who will operate under our instructions) to assist us in providing information or services to you or to manage and improve the website, and these third parties may need access to your personal data.
In relation to both internal transfers and the use of service providers, if personal data is transferred outside the EEA we will take steps to ensure that the information receives the same level of protection as if it remained within the EEA, including by entering into data transfer agreements, using the EU Commission approved Standard Contractual Clauses, or by relying on certification schemes such as the EU – US Privacy Shield. You have a right to details of the mechanism under which your data is transferred outside of the EEA.
We may share your personal data with third parties if we, or substantially all of our or the relevant affiliated company’s assets are acquired by a third party, in which case personal data held by us about our users may be one of the transferred assets.
We will also respond to requests for information where required to do so by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us.
Cookies and related technology
A cookie is a small file that can be placed on a device’s hard drive or on a website server designed to store a modest amount of data about a website session. This data is automatically stored in the user’s browser. However, it is not necessary to accept a cookie, and you can in fact modify your browser so that it will not accept cookies.
A session cookie only applies to a session and is erased when the user closes their browser. The data collected is not stored on the hard drive but rather in temporary memory and is used to track pages that a user has visted during a session.
A persistent cookie is stored on a user’s hard drive until a pre-defined expiration date or the user deletes the cookie. This cookie is used to collect user preferences for specific websites or browsing history.
For more information about cookies including how to set your internet browser to reject cookies please go to www.allaboutcookies.org. It is important to note that restricting cookies may impact the performance of the website and limit the full range of features available.
Our specific uses of cookies and related technology are as follows:
| Name | What does it do? | How can I find out more? |
| DoubleClick | This is used to target advertising based on what is relevant to you, to report on the effectiveness of advertising, and to avoid showing ads which you have already seen | https://support.google.com/dfp_premium/answer/2839090?hl=en |
| Gtastic | This is used to harness Google’s Content Delivery Network to load website content quickly | https://www.google.com/policies/technologies/types/ |
| Google Analytics | This allows us to measure how you interact with the content on our websites, for example, what pages you click on, and what you look at on a page. Further information about Google Analytics is provided below. | https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage |
| Facebook cookies | This allows Facebook to show relevant ads for our services to people who have visited our website | https://en-gb.facebook.com/policies/cookies/ |
| Modix Analytics | This allows us to measure how end-users interact with our websites. This measurement schema tracks all general web statistics and also includes KPIs and segments that have been customized to the Modix Platform. All of the data collected by the Modix Analytics cookie is stored in data centers geo-localized to the customer. Under no circumstances is the IP or any other personal data of the end-user collected and stored. Insights are gleaned from aggregated data in the form of dashboards and reports. | |
| Google Tag Manager | Google Tag Manager does not register personal data. The tool allows other tags to be activated which may register certain data. Google Tag Manager does not access this information. Any of the tags which are used by Google Tag Manager will be included in this table. | https://policies.google.com/privacy?hl=en https://www.google.com/analytics/tag-manager/use-policy/ |
| HotJar | Hotjar is built on anonymous insights and not on personal data. By default, site visitors are assigned a unique user identifier, so that Hotjar can keep track of returning visitors without relying on any personal information. When collecting data with Recordings, Hotjar also has various automated suppression features in place and data is suppressed client-side, in the visitor’s browser, meaning personally identifiable information never reaches our servers keeping their session private. | https://www.hotjar.com/privacy |
More Information about Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses cookies which capture information (including your IP address) which is sent to a Google server, which may be located outside of the European Economic Area, and stored there. Google will use this information to assess your website usage in order to compile website reports of the activities for us. Google may also pass this information on to third parties, if this is required by law or if these third parties are to process this data on instruction from Google. Under no circumstances will Google bring your IP address into conjunction with other data from Google.
Please see Google’s Terms Of Service.
Please take Google`s Privacy Policy into consideration.
The collection of data and storage can be objected to at any point in time. More information on opt-out can be found here.
We would like to emphasize the fact that this website uses Google Analytics with the extension “_anonymizeIp()”. IP addresses are thus processed in an abbreviated form so to exclude any direct personal referencing.
Google Fonts and Google Maps
This website uses Google Fonts and Google Maps, which are services provided by Google. Through these services, Google collects certain information (including your IP address) in accordance with Google`s Privacy Policy. For the purposes of applicable data protection law, Google acts as a controller in relation to such information.
Newsletter
Every Newsletter that we send includes a link at the bottom, which you can use to unsubscribe from the mailing list.
Security
We use data storage and security techniques to protect your personal data from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction, or accidental loss. However, it is important to remember that no website can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.
Retention of your Information
We apply a general rule of keeping personal data only for as long as required to fulfil the purposes for which it was collected. However, in some circumstances we may retain personal data for longer periods of time, for instance where we are required to do so in accordance with legal, tax, and accounting requirements.
In specific circumstances we may also retain your personal data for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges.
External Links
This website may contain links to third party sites. Since Modix does not control nor is responsible for the privacy practices of those websites, we encourage you to review the privacy policies of these third party sites. This policy applies solely to personal data collected by our websites.
Your Rights
Subject to applicable law, you may have some or all of the following rights in respect of your personal data:
- to obtain a copy of your personal data together with information about how and on what basis that personal data is processed;
- to rectify inaccurate personal data (including the right to have incomplete personal data completed) ;
- to erase your personal data (in limited circumstances, where it is no longer necessary in relation to the purposes for which it was collected or processed);
- to restrict processing of your personal data where:
- the accuracy of the personal data is contested;
- the processing is unlawful but you object to the erasure of the personal data;
- we no longer require the personal data but it is still required for the establishment, exercise or defense of a legal claim;
- to challenge processing which we have justified on the basis of a legitimate interest (as opposed to your consent, or to perform a contract with you);
- to prevent us from sending you direct marketing;
- to withdraw your consent to our processing of your personal data (where that processing is based on your consent); and
- to obtain, or see a copy of the appropriate safeguards under which your personal data is transferred to a third country.
In addition to the above, you have the right to lodge a complaint with your local data protection authority.
In relation to all of these rights, please contact us using the details given below. Please note that we may request proof of identity, and we reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. We will endeavour to respond to your requests within all applicable timeframes.
Additional Information
Your trust is very important to us. If you have questions about our use of your personal data, please contact us at privacy@modix.eu. Our German customers can also contact Modix’s Data Protection Officer (dpo@modix.eu) with questions regarding how Modix uses personal data.
Modix Platform Privacy Notice
The Modix group of companies is a global leader in online marketing and sales solutions for the automobile sector. Solutions built on the Modix Platform use a range of technologies to deliver automotive digital marketing services. These solutions are purpose-built for our customers and subject to separate and individualised contracts.
The Modix Platform collects data on behalf of our customers as end-users navigate a website. This data is collected through cookies (see definition below) and includes the standard information from your browser such as browser type, browser language, referral URL, page views, actions taken on the site, and date/time of the server request. This data is then reported to our clients so they can better understand and serve their end-users and the automotive market.
This privacy notice has been written to inform end-users about the technologies that collect data on our customers’ websites. It covers the data collected that enable Modix and our customers to execute agreed upon services. When our customers link to this privacy policy, it applies to the data collected through the Modix Platform.
For the purposes of EU law, Modix operates as a processor only, and is not a controller in relation to any personal information collected about end-users on our customers’ websites. Modix cannot respond to requests to exercise rights under data protection laws – these should be directed to our customers. However, please note, as explained in “How Can I Control Cookies?” below, you can use your browser settings at any time to control the way in which the Modix platform interacts with your device.
What Are Cookies?
A cookie is a small file that can be placed on a device’s hard drive or on a website server designed to store a modest amount of data about a website session. This data is automatically stored in the user’s browser. However, it is not necessary to accept a cookie, and you can in fact modify your browser so that it will not accept cookies.
A session cookie only applies to a session and is erased when the user closes their browser. The data collected is not stored on the hard drive but rather in temporary memory and is used to track pages that a user has visted during a session.
A persistent cookie is stored on a user’s hard drive until a pre-defined expiration date or the user deletes the cookie. This cookie is used to collect user preferences for specific websites.
How Can I Control Cookies?
For more information about cookies including how to set your internet browser to reject cookies please go to www.allaboutcookies.org. It is important to note that restricting cookies may impact the performance of the website and limit the full range of features available.
Standard Modix Platform Cookies
Standard cookies are required to execute the services agreed upon between Modix and our customers. These cookies might be used on any of our customers’ websites, and enable end-users to maximize the website experience and utilize all of the available functionality.
| Cookie | What does it do? | How can I find out more? |
| AdWords | This is known as a “remarketing tag”. It allows our customers to show you advertisements once you have visited their website and then navigated to another website. This cookie also collects the actions a user took after seeing an advertisement. | https://developers.google.com/adwords-remarketing-tag/ |
| AdSpert | This is known as a “remarketing tag”. It allows our customers to show you advertisements once you have visited their website and then navigated to another website. This cookie also collects the actions a user took after seeing an advertisement. | https://www.adspert.net/tc-privacy/ |
| Google Analytics | This allows our customers to measure how end-users interact with their websites including (but not limited to) page views, calls-to-action and referring URLs. | https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage |
| Modix Analytics | This allows our customers to measure how end-users interact with their websites. This measurement schema tracks all web statistics but also includes KPIs and segments that have been customized to the Modix Platform. All of the data collected by the Modix Analytics cookie is stored in data centers geo-localized to the customer. Under no circumstances is the full IP address or any other personal data of the end-user collected and stored. Insights are gleaned from aggregated data in the form of dashboards and reports. |
More Information About Google Analytics
Many of our customer’s websites use Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses cookies which capture information (including your IP address) which is sent to a Google server, which may be located outside of the European Economic Area, and stored there. Google will use this information to assess your website usage in order to compile website reports of the activities for us. Google may also pass this information on to third parties, if this is required by law or if these third parties are to process this data on instruction from Google. Under no circumstances will Google bring your IP address into conjunction with other data from Google.
Please see Google’s Terms Of Service.
Please take Google`s Privacy Policy into consideration.
The collection of data and storage can be objected to at any point in time. More information on opt-out can be found here.
When Modix implements Google Analytics, we utilize the “_anonymizeIp()” extension. The effect of this extension is that IP addresses are processed in an abbreviated form to exclude any direct personal referencing.
Google Maps and Google Fonts
Our customers’ websites may use Google Fonts and Google Maps, which are services provided by Google. Through these services, Google collects certain information (including your IP address) in accordance with Google`s Privacy Policy. For the purposes of applicable data protection law, Google acts as a controller in relation to such information.
Important Note
Customers may choose to incorporate additional ‘bespoke’ cookies via the Modix platform which are not part of the standard suite of technologies covered in the table above. You should refer to the Privacy Policies posted by our customers on their websites for full details about any bespoke cookies
