When was the last time you shopped online or researched for a product in the world wide web? Last week? Yesterday? Today?
84 % of Germans are online every day. This does not only apply to the buying behavior of electronic goods or fashion articles it also refers for vehicle research too! These days consumers use the web to find their perfect vehicle.
Who wouldn't want to be at home, on the couch, while looking for the right vehicle after the opening hours of a dealership? Brands, vehicles and also their equipment are compared as well as finance options are evaluated. Once the “favorite” is found, a test drive is scheduled - per email, contact form or by phone call.
Your website is your digital sales area
Before potential car buyer takes the first step into your dealership – the prospect has already gathered all kind information online. Your website is so the first touchpoint for your potential customer. Make it as easy as possible to access your current vehicle inventory by transforming your website into a digital showroom. Provide your prospect with all the important information they are looking for. The user should feel just as comfortable in your digital showroom as in your dealership. Be sure to make your website user-friendly, keep your information up-to-date and make the most of the digital customer experience.
We live online
Online marketing is more important than ever. In the year 2016, 9 of 10 started their search for a vehicle online. Make sure that your website is found (SEO optimized and responsive). Take advantage of the digital showroom and reach your prospects outside of business hours.
*Modix Blog Article – 6 facts to the online behavior of your customers