Modix Blog


Modix Platform Privacy Notice

An Update for GDPR Compliance

In the information age, data has become invaluable to businesses. We can now collect, store and process vast quantities of data which enable better products and optimized experiences. But as we capitalize on this data for the purpose of innovation, we must also be conscious and respectful of the people who make up this data. An individual’s privacy is a fundamental right, taking precedence over any such benefit that would come at the expense of this right. And this is the purpose of data protection regulations. They ensure that these privacy rights are recognized and protected.

The European Union is about to implement one of the most significant global data protection laws through the General Data Protection Regulation which will come into enforcement on 25 May 2018. At its core, the GDPR aims to give EU citizens more insight into and control over their personal data. By standardizing data protection, the GDPR will provide the ‘guardrails’ by which businesses can utilize personal data while respecting the rights of data subjects.

Transparency on how, why and what personal data is collected and used is a fundamental theme of the GDPR. In the case of websites, data controllers (the entity that determines how and why personal data is processed) are responsible for notifying website visitors on how their data is going to be used before it is collected.

One way to provide this transparency is through a privacy policy which outlines:

  • Who is collecting the data
  • How and what data is collected
  • Why it is necessary to collect the data
  • How the data is used
  • If the data is shared and with whom
  • The impact on website users
  • The rights of website users when it comes to their personal data

The purpose of a privacy policy is to help people understand how their personal data is used so they can make an informed decision to (or not to) share their data.

The GDPR emphasizes that the privacy policy must be accessible and understandable. To help you with your own compliancy journey, we have updated our Platform Privacy Notice well in advance of the GDPR deadline. Modix Customers should link their privacy policy to this notice which explains the technologies used to collect data and how users can manage these technologies. Leveraging this information provides transparency regarding the data collection occurring on the Modix Platform.

It is very important to note that linking to the Platform Privacy Notice alone will not guarantee GDPR compliance. As a data controller, you are solely responsible for all obligations with respect to your website. Modix makes no representations or warranties regarding this notice nor are we legally liable for the effects of its use. We strongly suggest that you seek independent legal advice regarding your privacy policy.

Modix’s Commitment to GDPR Compliancy

As a data ‘processor’ (an entity who processes data on the behalf of our clients) for our Automotive Clients, Modix is fully committed to meeting the standards of the GDPR and becoming compliant by 25 May 2018. To accomplish this, we assembled a cross-functional team that represents all data collection areas of the business. This team is ensuring Modix complies with the GDPR and that data transparency is a key component of our client partnerships.

As part of Cox Automotive Group, Modix has access to an experienced team of international legal consultants. This support helps to ensure our compliance across all EU countries and positions us to respond and react to further compliance measures in the future.

You can read this blog post to learn more about the GDPR and how it applies to your business. 

From Our Parent Company - Cox Automotive
At Cox Automotive, we are committed to maintaining the privacy of the individuals whose data we are entrusted with. This includes continually reviewing and updating our privacy practices to ensure that we are consistently meeting our obligations around the globe. We are actively engaged in preparations for the May 25, 2018 effective date for the General Data Protection Regulation and plan to be compliant by that date. As part of this cross-divisional effort, we are also reviewing our product offerings for ways in which we can assist our customers in managing their own compliance obligations under the new regulation. We are confident that Cox Automotive’s suite of innovatively integrated products will allow our customers to help transform the way the world buys, sells, and owns cars while meeting the evolving demands of the global regulatory landscape.