There is huge competition in the online used vehicle market. Manufacturers and dealerships are coming under increasing pressure from low-cost providers. So how can they escape this vicious circle and attract potential buyers online?
We have the answer!
Find out more about the advantages offered by the Modix Automotive Platform:
Recognize this situation?
Yet another competitor has listed a cheaper car on a used vehicle portal, meaning he will sell long before you. Almost every car dealer has experienced this scenario numerous times and will do so again in future. That is because pricing pressure – sparked by private ads and dubious offers – often wins out over reliable authorized dealerships.
In far too many cases, price alone becomes the key factor for the online market. This isn’t really surprising considering digital showrooms for large vehicle portals often show one brand next to another and rust buckets next to verified quality. This leaves very little space for branding elements and aspects that will cultivate trust. How are potential buyers supposed to assess the true value of the vehicles on show?
No future in isolated solutions
Establishing a brand, building trust and making sure potential buyers have access to the most important product data – These are the factors that will help you escape the pricing battle on the used vehicle market. However, this will only work if dealerships and manufacturers all pull together. In practice, dealerships often use isolated solutions that leave huge potential sales left on the shelf. Dealerships run their own websites while manufacturers use theirs to showcase new vehicles. There tends to be no link between the manufacturer’s brand identity and the range of vehicles in stock at the dealership. This type of isolated solution will make it impossible to gain a competitive advantage in the online used vehicle market.
Modix Automotive Platform connects your channels
Modix Automotive Platform establishes a link between the manufacturer’s brand identity and the dealership’s vehicle portfolio. As a result, potential car buyers will find exactly what they’re looking for at every touchpoint in their digital customer journey: certified used vehicles with verified quality. And that’s not all: Vehicle portals, dealership landing pages and dealership websites from a single source not only strengthen the brand image but also online business.
The modules in Modix Automotive Platform
The used car locator (used vehicle portal) brings together all vehicles on offer from all participating dealerships. This means that the entire stock of vehicles appears on an independent portal with its own domain.
Dealer landing pages (DLP) primarily help to boost dealerships and dealership networks, as they enable users to search through vehicles in stock. The focus is on marketing and presentation of the dealers digital showroom.
Dealer websites (DWS) are personalized, yet still blend perfectly with the manufacturer’s brand identity. CI-compliant dealer websites support contact with the dealership by making sure the most important information is in a prominent position, while also enabling them to offer their own ranges of services.
Make the most of full performance!
When combining the modules of the Modix Automotive Platform unfold their full potential. Each module helps to boost the performance of the branded platform!
Together with other products, such as Modix AdBox and Modix Vehicle Management system, the platform becomes a comprehensive online marketing tool. With simple vehicle import and export processes and marketing for your current used vehicle stock, online marketing is easier than ever before.
Become more independent with your own vehicle portal
For any manufacturer, investing in your own vehicle portal means investing in your independence. Manufacturers and dealerships will only be able to escape the vicious pricing cycle and focus on the quality of their products if potential buyers can get in touch with the brand on their digital customer journey.